Inspired by generations of New Orleans women who embody an effortless balance of strength, grace, and personal style, Lapeyre is a womenswear collection rooted in the city’s distinct sense of ease and elegance. From concept through launch, the brand was brought to life across every touchpoint—from identity and packaging to e-commerce and an immersive debut at the Marigny Opera House. The result is a layered, cohesive world that feels timeless yet distinctly modern, reflecting the thoughtful craftsmanship and effortless spirit of the clothes themselves.
Work created as Design Director at GANZA
