Charlotte Tobin is a New Orleans–based Design Director and multidisciplinary designer specializing in brand identity, digital experiences, and creative direction.With more than 15 years of experience spanning in-house teams, creative studios, and independent practice, Charlotte creates thoughtful, distinctive brand worlds across hospitality, food and beverage, fashion, beauty, wellness, and culture. Her work moves fluidly from strategy and identity through digital, packaging, print, and art direction, with a focus on building brands that feel considered, cohesive, and full of character.Her approach pairs a refined visual sensibility with a deep understanding of how brands live in the world—balancing big-picture thinking with an attention to the details that make an identity memorable.